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Showing posts with label Awards. Show all posts
Showing posts with label Awards. Show all posts

VISIT MY NEW #BESTZAPSTORE


 #BestZapStore
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Somebody, recently, asked me – ‘You buy everything online, kya?’
And I went red ~ blushing. I’m a total online-shopping freak. And of late, if you search what I am up to, you’ll most probably find me browsing the new and latest shopping portal in the cyber-space block. Oh..there are so many of those, that you can easily get lost ‘happily’, in that ocean of materialistic delights. And, they are such a wide variety too. Shopping is such a therapy, I tell you. Call it an addiction, if you will. It sure is for me. I am happiest when I shop.

But shopping for one-self is only half the fun. Getting others to shop too, and getting rewarded ( 2-5% as referral commission ), cashbacks and more for the same that makes it such a joyful ride ( as you can do whole lot more of shopping in that process – of course, with the money earned ), as I discovered recently with Zapstore. You can see, I have already made my own store ( Yes, you heard it right – my own store ~ see below ) and added my favourite products in it. Oh..man! With the plethora of choices of products, all those top e-commerce shopping sites offer, it was quite a difficult but thrilling task – as I wanted to add more and more. Somehow, keeping my greed in check, I managed to curate a list of stuff that I personally drool ( am sure, you will too ;-). Do check them out. It’s a no-brainer, that people get most influenced to buy, by what they personally see or hear from their trusted ones – be it their friends, relatives or people they look upto. Zapstore, gives that opportunity to us, to recommend our favourite things to our friends/followers. It is free to open one ( your own store ), and fun to sell and earn.

 #BestZapStore

From lifestyle, clothes ( men, women, kids ), accessories, automotives, furniture, electronics, health – there’s no dearth of products to choose from. I was personally looking for some home entertainment, furniture and electronic items, so added the same in my store. Note ~ on sign-up, you are asked to choose atleast 5 categories, that really defines your personality too at first glance.

 #BestZapStore

The website is pretty simple, if you want to earn a few extra shopping bucks. Just add products from your favourite online store ( see the list, whoah..it has all my favourite ones ). You can’t go wrong with the prices, as you can check the various stores, compare, and then add the best ones offered. Create your own store profile ( as I did ), and boom, start earning money from your friends and followers as they buy from it. Yes….share, share and share your online store to earn more and more. How simple is that. So, I'm off to zap-up some quick sales, what about you?


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 #BestZapStore
Visit My #BestZapStore!
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Winning post of #BestZapCurator contest in association with BA
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BEING #YUMMYMUMMY WITH BIO OIL


#YummyMummy
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‘ND, you are not normal. Trust me when I say this. You are not normal, period,’ my friend said with such intensity that I had to look at her with my mouth gaped wide open. Nobody had ever said this to me, so, it was something thrown at me out of the blue.
‘Why do you say that?’ I was curious. I had to know. How on earth could she say this to me! It was so astonishing; I just had to know why she thought that of me.

‘You think for yourself, you’ll know,’ my friend answered back; but not really quite answering, dammit!
‘How am I supposed to know, until you tell me that? Is it some type of joke or prank you’re playing on me?’ I’ll pester her till I get the answer, I decided. She can’t leave me hanging in-air, after making such a declaration on my whole being, my identity. ‘Tell me,’ I nearly thundered.
‘Okay okay…don’t get mad, I’ll tell you.’

I waited, as she paused…a long pause, nearly making me mad all over again.
‘Hmmm…where do I start?’ She looked at me, narrowing her eyebrows thoughtfully.

‘Why not at the beginning itself, like why and what made you think that, and come to such conclusion about me?’ I was getting really impatient now.

‘Well, you always told me how you like children, but, from a distance. That you’d never want to have a child of your own. Don’t you think it’s abnormal?’ My friend questioned me.

True, I had said that ( many times perhaps ) and I meant it too. I mean, children are cute, aren’t they, but only from far away and especially when they belong to others. And when they grow, they are just brats you can’t tolerate. What’s abnormal about it?! Duh! And, to become pregnant itself is such an ordeal, I always thought. Imagine, once you become a mother, your life isn’t your own any more. It’s dictated by this brat who decided to land from heaven and make your life hell with this or that demand 24x7. Hell no, I was normal enough not to want them at all. My life and freedom was too important for me. I don’t want horrible scars too in my body for life, giving birth to such brats. That was one of my biggest fear too. I had heard horrible stories of pain and scars one goes through at childbirth, something that had totally put me off the whole thing.

I didn’t realize, I was mumbling my barrage of thoughts aloud, for my friend had this smug 'I-knew-it' expression on her face.
‘See, I told you, you are not normal,’ she re-affirmed.

‘Okay fine,’ I said, giving up. ‘Till you can convince me with something that can alter my thoughts completely, I’ll prefer to remain abnormal. Forget kids being brats and demanding the hell out of you your entire life, I’ll tolerate that, because, I’ve been a somewhat demanding kid myself, and I’ll accept it as my Karma coming back at me; but, convince me that the nine months I’m pregnant will not be a hellish time too and that my body won’t have everlasting signs and marks of pain; and then, I promise, I’ll die to have one baby of my own, I swear.’ I was confident I wouldn’t have to keep such a promise, because, my friend won’t have a convincing answer to that. So, I waited, challenging.

‘ND, you can find an answer to that in my case itself. You saw me during my pregnancy time, did it look hellish experience to you? I was enjoying the whole time, getting pampered silly by my hubby dearest and the whole set of family and relatives. When I’d touch my womb those days, it used to be such a surreal yet powerful feeling, that God had chosen to gift me with such an incredible power of giving birth, of motherhood. That joy of being a mother ( that first time ), cannot be expressed in words, it can only be felt when one becomes a mother herself.’ Being a mother completes a woman's life.

I looked at my friend. She had a rare twinkle in her eyes as she recollected her pregnancy days. It’s true, I had seen her those days, and without a doubt, she was at her happiest and glowing self. Maybe, just because I hadn’t experienced it myself, I couldn’t really understand why or how a girl’s entire life changes, once she gets pregnant, yet she makes no complaints. Maybe, motherhood, is not really that bad an experience as I imagined it to be.

‘But but…’ my mind began prodding, ‘ what about the pain, especially the scars afterwards.’ I had to know about that, before I could completely shed my pregnancy related inhibitions.

‘Well, for that Bio Oil is the answer,’ my friend replied patiently. 'I had used the magical oil those pregnancy days especially after the delivery and not a scar remains. My husband could barely keep his hands off me even then. Its a must for all mums-to-be to remain #YummyMummy throughout pregnancy and afterwards. And know what, hubby and myself are planning another baby soon, and we can hardly wait to welcome the second one ~ our lovable little 'brat' as you call them.

Unbelievable, I thought, as I looked at my friend. She was beaming with happiness. Seeing her, I realized I was panicking about motherhood for no reason. Maybe, it was time to change my mind, and be a little 'normal' after all ;-)
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Winning post of Marico Bio Oil #YummyMummy contest in association with BA
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#KHULKEKHELOHOLI WITH PARACHUTE ADVANSED


#MemoriesForLife
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Knock! Knock! Knock! The door knocked for the tenth time. My sister was outside, impatiently calling me out. It was a March morning. The weather was pleasant, with the winters finally over and spring just around the corner. Spring! Spring brought so much along with it. Colours, vibrancy, and loads of enthusiasm after all those frigid gray winters months. The trees start sprouting the greens again, and the blooms of those flowers ( especially, in my mother’s garden )...ah, they changed the entire look of the planet. Oh.. How I loved splendid spring, yet, dreaded it so too ~ only for one reason.
I could hear my sister pounding at the door again, and I sat still under my study-desk, as still as I could. I barely breathed, fearing, she’ll know I was in there. Oh..she knew it already as I had latched the door from inside. The knocking grew loud and more rapid. ‘ND, if you are not coming in the next 5 seconds itself, I’m off. I don’t want to miss the fun. The entire para ( local community ) is waiting for us,’ she hollered from outside.

Good for me, I thought. I simply would not come out. I had no interest meeting the community, certainly not that day. For that day was Holi. The only day of the year ( of spring ), when I turned into a frightened mouse, and hid under my desk, fearing the world outside. It wasn’t always like this, though. There was a time, I did go out to play colours with my sister and friends, and had a blast. But one particular Holi day changed all that. I still remember, how myself along with my little group of girl-friends would go around spraying colours at everyone who crossed our paths in our locality, on Holi. We didn’t play hardcore, or with water ( I strictly avoided wet-Holi ). We just would simply have fun sprinkling dry colours on each other and everyone, or put tilaks on the foreheads. It was cute and innocent.

One particular spring day, we had gone to one of my sister’s friend’s house. While we waited outside for them to come out, we could suddenly hear several people approaching from outside the compound. And, before we knew it, some had entered through the gates, and some climbed the walls stealthily. They were the locality boys. They had stalked us and found us there. Pretty soon, they had surrounded all of us girls and we had no place to hide. We were trapped. They carried mud and cow-dung with them ~ It was their kinda Holi! So fearful we bunch of girls were that we started running helter-skelter. And they started chasing. But, being more in numbers, and certainly being far more stronger than all of us, they over-powered us easily and were soon dumping all the mud and cow-dung on us. I returned home that day with heaps of cow-dung and mud plastered all over my face and dress, and oh..my hair ~ it smelt yuck for days afterwards! That day, I had sworn I'd never venture out on a Holi day ever, come what may. And no matter how much my door got pounded, I never opened it. So, that was how my childhood Holi was :|

Many years later, and having settled in a different place now, my vow has however slowly changed over the years. While for a long time, I was still shit-scared to come out on Holi; the few days that I did come weren't all that bad. People, I guess, have now have somewhat realized that playing with mud and cow-dung is certainly not fun anymore, and neither is with toxic colours. While there are still a few people who do go over-the-top with their celebrations, I can atleast say its not that scary anymore for me, as it was once. And continuing with my strictly no water-holi policy, it does end up being a fun day with colours, sweets, music and fun afterall. So #KhulKeKheloHoli ( and don't forget to oil your hair before you go out - it really protects ). Do share your childhood 'holi' experiences too!
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( Images - BA/PA )
Winning post of Parachute Advansed #KhulKeKheloHoli contest in association with BA
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GODREJ INTERIO HOME CANVAS DREAMING TO TRANSFORM


GODREJ INTERIO HOME CANVAS
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I’m a home-body and it’s no secret. The amount of writing that I do will give a clear indication of how much time I spend at home. And it’s been always like that, for as long as I can remember. When I was in my native town, in school-days, I’d just perch up in a cozy corner of my home and let my imagination run riot with new ideas and whatever I fancied, which, I’d then carefully pen down in pages and pages of white sheet. It was my world and I loved it. Those scribblings would become my most precious possessions in the form of stories and poems, which till date I’ve preserved with out-most care. The whole atmosphere in our house was such that I’d just not want to go out and waste my time frivolously. I loved those creative pursuits instead. Of course, I was into sports and stuff, but after that done, I’d run back to the comfort of my home. Good thing about native home was, my parents were around and all things were taken care of – be it kitchen, house-hold stuff or even getting the home re-done every few years, and life was too good.

My moving permanently to Bombay however, changed a lot of things. I was completely on my own now. And naturally, I had to do everything myself. For someone grown up in an utterly-pampered environment, this was a rude shock. Ah…I loved the independence and the freedom of it all; but the responsibilities that came along was too overwhelming for a pampered soul like me :| And though I lived in my own-bought house, I just didn’t have the time or inclination to look after it properly, much less, do makeover of any sorts. I was just content with the sweeping and mopping that I managed to do, after sweating out the whole day. So, it looks and feels exactly the same, as it did nearly a decade ago ( when I first bought it ) – old, dull, boring. The paint has peeled off the walls in many parts, and the furniture is in a sad state. Last year, I had to throw some of it away due to termite-attack on them. I’ve been planning for long to set things straight and stop neglecting, but I freak out at the very thought of it – the daunting task that it is to do a complete make-over. Moreover, if I do things on my own, I don’t think it’ll look as pretty as I dream it to be. Oh yes, when I see websites/magazines full of colourful, elegant and vibrant interiors of various enviable homes, I can't help but dream and wish – “kash mere bhi ghar yeisa ho.

GODREJ INTERIO HOME CANVASGODREJ INTERIO HOME CANVASGODREJ INTERIO HOME CANVAS
My Dream home...

Infact, last year when I was at the Godrej Interio showroom at Vikhroli, my eyes nearly popped out in amazement. The place had all types of interior set-ups ranging from budget to luxury, and I couldn’t help but be in awe of it all. I hoped fervently inside, Godrej will come to my rescue and do the necessary make-over. Well, thus, I write this post. My little home needs you Godrej Interio desperately.
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( Images - GI ) Godrej Interio has a cool way to get your den customized by professional designers. Do you have an idea of a perfect room? If yes, then we have the professionals who are all set to make it a reality.
Winning post of Godrej #HomeCanvas contest in association with BA
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MEMORIES OF MOTHERHOOD WITH BIO OIL


BIO OIL
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Motherhood is such an amazing and divine experience in someone’s life, that not just the one who actually give birth are affected by it ( of course in a good way ), but those nearby - witnessing the whole event, are also not left untouched by it all especially if the birth takes place in one’s own household or to someone very close.

I witnessed the birth of 3 delightful angels and those have been the most precious moments in my entire life, even though it wasn’t really my own kid. When my sister gave birth to her first-born and I saw the tiny little bundle lying in deep sleep, looking like a cute mouse, I felt as though I had given birth to him myself. Every single day of watching him growing up, was perhaps the most awe-striking days of my life. Holding him in my arms was so precious that when I think back, I still remember the soft baby powder smell that he was always dabbed in or the oily smell of him just before his bath. My mother taught my sister the process of oiling the baby, and would often say how important it is for a child’s growth – a good ( baby ) oil massage two-three times a day.

Talking about oil ( a bit different kinda ) ~ a woman goes through a lot during her pregnancy. Her abdomen gets stretched and she also puts on a considerable amount of weight, which in turn leaves marks in her body especially after the delivery when the skin is left flabby. This can leave a not so pleasing look as my friend, who recently delivered twins, had to face. I asked her about the whole process ( pregnancy, delivery and post delivery ) and she shared her opinion below. So, over to Mrs.Sikha Dutta ---

-0-

“Well, I am new in this so forgive me if I make any mistake. Being pregnant was a long awaited cherished or yearning ( call it whatever ) dream of mine. Almost 6 years of marriage had passed and I was getting worried. We tried and tried, but were unable to have any baby. We went to many gynecologists who did several fertility tests, but were unable to pin-point the exact problem. We were rapidly losing hope, but then suddenly, one day I felt I was pregnant. Yes felt! It was as if I almost knew - intuition perhaps. I had missed my period by few months and when we went to check this time, the results were positive. Both me and my husband were thrilled to the core. It was as though our prayers were finally heard. But the doctors gave me another surprising news too – it was not one baby but two inside me. Don’t they say – “bhagwan jab dete hai to chappad phad ke dete hai.”

Anyhow, we were really excited. Within months my tummy had become so huge, I had a hard time moving about. Reason was not just the twins inside, but my whole family feeding me 24x7. They said, you have to eat for 3 people now. Imagine that. It was their love of course. However, my skin started showing stretch marks, in my tummy area as well as my buttocks and thighs. I thought it’ll be okay after the delivery, but due to some complications we had to opt for a C-section delivery. They split open my tummy which left a nasty scar afterwards. During delivery and post-delivery, I forgot all these as my twins just took over my life and demanded all my attention. They were my little angels but lets say little naughty angels. But I so loved them. They made my life so much more meaningful and made the couple - that is, my husband & me - a full-fledged family. After a while, I did get conscious about myself too and decided to do something about those stretch marks and scar on my skin. Another friend of mine recommended Bio Oil, so I started using it. It is for mothers who face the issue during pregnancy period and with regular use the problem fades out on its own. So, when I think of motherhood, myriad memories flood my mind - all the anxiety followed by all the bliss, my twins have blessed me with! Thank you - Sikha.
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Moments of today become memories of tomorrow. We try with all our might to preserve these memories before they are taken away by the passage of time. And when these memories are related to motherhood, they become all the more special and cherished. Bio Oil has been one of the most trusted product for women, especially expectant mothers all over the world since 2002.
Winning post of Parachute #StressFreeMom contest in association with BA
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STRESS FREE MOM WITH PARACHUTE ADVANSED AROMATHERAPY OIL


PARACHUTE ADVANSED AROMATHERAPY OIL
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When a girl gets married, many things change. Her family gets extended and she is expected to look after not just her husband, but that extended family too. Well, it is hard work but she gets through somehow. But, when she steps into motherhood, her entire world goes topsy-turvy, because of another individual’s entry into her life. An individual, her own flesh and blood, that demands her constant attention! It demands, demands and demands; giving only wails, gurgles or giggles ( at times ) back. This individual can really stress one out as it grows each day, because, the list of its demands too grows and how. And, as a mother is the one closest to this individual, the onus to fulfill those demands mostly fall on her. A mother lives and breathes every moment for her kids. After giving birth, a mother's life is no longer theirs, its controlled by the whims and fancies of the tiny individual – her baby.
I am one such individual who has perhaps demanded the most from my mother since my childhood ( or birth perhaps ). And she has patiently tried to fulfill all of those; and at times, even the most weirdest and outrageous of demands too.

My mother never experienced her own mother, as my grandmother had left for her heavenly abode when she ( i.e my mother ) was barely 7-8 yrs old. She had herself never knew what was motherly-love in a large family of 10 siblings, so when she herself became a mother, her sole endeavour has been to be the best mother possible ( via trial and error & hands-on method ) to both me and my sister. And I must say she has succeeded! For someone who never had her own mother all through her growing years, she has not left a single stone unturned, to make us well looked after, giving good values and being always there. As a child, she had many unfulfilled dreams that she tried to fulfill through us. She loved music, dance and art, so as she could never pursue those herself, she enrolled both me and my sister early on in these extracurricular artistic activities and took great interest in our progress.

PARACHUTE ADVANSED AROMATHERAPY OIL

My mother has been a working-mom throughout her life. Every morning, she’d hurriedly wake up, clean the house, prepare breakfast/tiffins for us all, send us off to school, then get ready herself and go to her office. Those days we had no maid, so my mother slogged day-in and day-out. In the evenings too, she’d prepare dinner for the entire family, do the day’s laundry, water her plants, go to the bazaar to buy vegetables/
groceries etc. There was hardly a moment when she got time for herself to relax. On top of it all, our house was situated in a steep hillock, so, as if doing house-hold chores wasn’t enough, she had to climb up and down the hill everyday three-four times whether while going to office or the market or doing some other errands. No rickshaws/
autos would agree to drive up the steep hill, so it was very tiring, that led her to having blood-pressure and heart problems, later on. As I’m recollecting those days, I must admit here, we had taken her hard-work for granted. As kids, we didn’t realize what she was going though. We barely helped, cos’ we used to think our mother was a super-woman. But that’s far from reality, we realize that now as we are more matured. I’d like her to spend the rest of her life totally stress-free. But a mum is a mum, is a mum after all. Even after us kids, having moved to other cities ( with my sister married as well ) with work/career etc, my mother still worries about our well being. Till today, she calls me up every other day only to ask if I’m having my food & sleep regularly or not.

I’d really like her to live for herself now. Relax…pursue her own hobbies ( the ones she sacrificed for us ), worry less, go on vacations, pamper herself. Talking about pampering, a luxurious & soothing massage by Parachute Advsansed Aromatherapy Oil will do wonders for her I feel, and make her a truly #StressFreeMom :-)
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( Images - computerclipart.com ) | Mothers are worriers, and on any given day, there are a million reasons for a mom to be stressed out. It could be your studies, your job timings, you spending too much time on the Internet, or even the fact that you don’t eat your meals on time and seem to have lost half a pound of weight! All of this is sure to stress them out. How about destressing your mom with a soothing aromatherapy massage?
Winning post of Parachute #StressFreeMom contest in association with BA
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MAX LIFE INSURANCE I-GENIUS #YOURSHONESTLY


MAX LIFE INSURANCE I-GENIUS
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My Dearest Baby…

Today, I felt a little pain in my abdomen and was drowsy throughout. But you know what, I was still feeling so happy and was completely at peace. Because, it’s you who’s been doing all those tiny mischief inside me, my adorable little un-born! How can I be annoyed when you are trying to say something to me, your mom; thus, making me feel those tiny kicks in my tummy every now and then. Worry not sweetheart, that day is coming very near, the day when we will finally meet. The day, when I’ll hold you in my arms! The anxiety and pain I’m going through now, is all so worth it. It’s indeed a blessing to become a mother, I’ve now realized. To give birth is such a divine power, that God has bestowed upon us, women. Since, the last few months that you’ve been inside me, I’ve been only dreaming day and night, for that ultimate moment. I’ve been wondering how you’ll become as you grow; how your personality will develop. Even though I am excited, my sense of responsibilities has grown manifolds too.

I want to bring you into this world all prepared, my child. This world is not an easy place to live. Circumstances are such, one can get corrupted easily - and that leads to all the crimes & unhappiness that we see. But with right values instilled, from a very young age, you can still make it a better place. Yes you, my dear. Thus, my conversations start with you when you are still inside me and shall forever carry on. I know you can hear and feel every word and emotion of mine. So, what’s better than to give you life’s lessons from this very onset? Some lessons, that I learnt from my own mother, your grandmother. Lessons so vital, lessons so precious.

I remember my mother bringing us up ( me and your aunt ), all alone. She worked pretty hard from quite a young age herself ( managing both home and work ) and I’ve always admired the tremendous courage she had, to face all the challenges life threw her way. Oh..there were too many of those. It wasn’t an easy feat for a small-town woman to bring up two growing children on her own, inspite of having a husband who rarely contributed. I learnt so many valuable lessons from her, just by observing her. The strong sense of compassion, faith, sincerity, will-power, perseverance, never give-up attitude and most importantly 'honesty' in all her actions and words. It has made me follow those virtues too, because I wanted to be exactly like my mother – the picture of perfectness; someone who is my idol. And if I ever failed, I’d end up being very guilty, until I cleared the air with my mother first by confessing of my wrong-doings. I’d write small chits of letters to her, confessing whatever wrong I did and she’d instantly forgive me with a benign smile. Honesty is so important my dear. If you are honest, you are never burdened in your life. You know you are on the right path. You remain unfazed by petty worries or insecurities, if you are honest. So, honesty will be the first lesson I’d like to inculcate in you, my dear child...

#YoursHonestly
Mummy.
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Most of the values that we hold in high esteem, like compassion, faith, sincerity, and most importantly honesty, are taught by the mother to the child. A mother, through her words and actions, inculcates the value of honesty in a child that becomes her legacy.
Winning post of Maxlife #YoursHonestly contest in association with BA
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CRASH THE PEPSI IPL


CRASH THE PEPSI IPL
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Ever since I've seen the television ( black and white being the first ), advertisements have been an integral part of the medium and our lives. Even Radio hasn't escaped the commercials onslaught. But today, we'll only discuss the visual medium.
In the beginning, I didn't use to understand why these annoying things popped up at regular intervals, disturbing the sequence of my favourite show. Yes, I used to consider them really annoying. They were like 'buy this, ting-tong' 'buy that, ting-tong', that would leave me fuming. Later of course I realized, that due to advertisements we get to know what products are there in the market, new launches etc. That, so much information packed in those 30 odd secs, is really the work of some really creative and genius minds who creates those, and not some nearby market or bhaji-walas. ( Yes, for a long time ignorant me used to think our neighbourhood grocery-store owners must have collaborated together and made those ads, just to push their products down our throats ).

And the annoying factor was still there too. Because in those days, advts were poorly made. Mostly stereotypical, there was no innovation in them, though, a couple of jingles have stayed on in our minds till this day. After all, who can forget those Nirma ladies in white and the advt song; who can forget Kapil Dev saying that Boost was the secret of his energy; who can forget that 'Jab mei chota bacha tha, badi shararat karta tha, meri chori pakdi jaati ~ tab roshni tha Bajaj' and of course, the Hamara Bajaj scooter advt and many more such. Two songs I still humm often are the earliest Lifebuoy and Liril jingles. I must say, remembering them, I think there was a certain kind of cute innocence in those advs after all. Of course, as world zoomed towards new technology and advancements, the quality of advts changed too big-time ~ and for the better. As India opened its markets to the world, there has been a splurge of advts catering to stuff we had never seen prior, but now have gotten accustomed to so much - all thanks to those advts. Advertisements changed and how. Some were really hilarious, some interesting, some thought provoking, while some outright disgusting and few racists too. I must admit, I didn't get as much annoyed as I used to earlier anymore seeing them, because most of these advts were truly enjoyable or gave food-for-thought.

Then, there was this era when every single advt had either Big.B or Sachin Tendulkar in them. Though they are world famous people, to see them in practically every advts were really the WTF moments for me. But gladly, other celebrities gave them a tough fight ( competition wise and not physical, duh! ) and started appearing in various ads too. The leveling game I say. It was quite interesting to see various brands starting to thematize their ads as per various important occasions, festivals or big matches like ICC World Cup or IPL, making the content more relevant and thus connecting people more. One such being Mauka Mauka and the ever famous Kuch Khaas hai by Cadbury!


In recent times, brands have gotten more and more customer oriented. Since, the internet came into our lives in such a massive way brands have been trying newer strategies to get the customers involved too. From contests to events, brands these days try engaging with customers via the social media. Like we see Pepsi now coming up with the Crash The PEPSI IPL Campaign, inviting people to make ads themselves, and the winner will be declared as the official ad of Pepsi, this IPL. What an amazing brand-customer engaging concept it is! No wonder, it has caught on all our imaginations. I tried watching few of the ads ( damn, they are good! ), but what happened to me recently was no different than a good-meaty advt material itself.

As already mentioned, brands nowadays seeks to engage more with the common people. They continuously seek bloggers, as they are the closest and trusted medium to people, with them being the customers too. So, like any other day, one late evening, I browsed through lots of event invite mails that I receive from various brand PRs. I skip most of them, but this one simply caught my eye. Read the conversation that happened.

CRASH THE PEPSI IPL

SCENE -1
CRASH THE PEPSI IPL

Mumbai India Match Tickets that too premium, are you effing kidding me? Well, read the convo again. It was unbelievable. But you can see, towards the end - I was only left yelling "Hello Hello". Not the one to give up easily, I stalked his profile and found out his number. Naturally, I dialled. What were you thinking, duh!

SCENE -2 ~ the persistence...
ME : Ring Ring...
Roshan picks phone and says : "Who's this?"
ME : Hey, Roshan! We had just talked over facebook chat, about the meet.
Roshan : Err..err.. Can't hear you. Will talk later. Slam.
Me : Ring Ring....again
Operator : The number you are dialing is currently busy. Please dial after some time.

TIME?? Well...I didn't have time. It was the match day the next day and the damn guy was standing me up, after nearly finalizing the deal. How could he... like dangle a carrot in front and then do the vanishing act. I guessed, the event must have been called off or there was some issue, so he was hesitant to give a proper explanation. In any case, the IPL bug had bitten me big-time by then, and I knew I wouldn't get the cure of it, till I watched through the game, with or without the ticket. I thought, maybe if I reached the stadium, I could call him again or ask anyone if the blogger's meet was happening in the premises. Someone atleast would surely know - the guards maybe, right? So, seeing a tiny silver-horizon, in the gloominess of it all, I made a dash for Wankhede Stadium.

SCENE -3 ~ the never-ending wait...of the never-happening meet...
CRASH THE PEPSI IPL

It was already crowded, and it was not the match-day yet. Imagine then, what would happen on the D-Day. I began asking anyone and everyone, if there was a blogger's meet. Nobody seemed to know. NOBODY!!! Not the guards, not the men in the ticket counter, not the chaps wearing staff official-badges. I decided to wait a while, as the meet time was still a few minutes away ( as per the convo we had ). Heights of OPTIMISM, eh! Maybe, it'll happen, I kept thinking, trying to boost my confidence; reassuring my enthusiasm. DAMN, I SO WANTED THOSE TICKETS! A whole hour passed, and then another, nothing happened. I decided to ring the guy again. After all, at best he'd slam the phone down. Pepsi IPL Ke Liye Kuch Bhi Karega :D

Me : Ring Ring....
Operator : The number you are dialing is currently busy.
Me : Ring Ring....again
Operator : The number you are dialing is currently switched off.
ME : Sigh!

SCENE -4 ~ the recce...
CRASH THE PEPSI IPL

And so with my dwindling confidence, I kept waiting and waiting, but there was no sign of Roshan or the Blogger Meet. Damn! I lost my chance to a free match-ticket, I thought hopelessly. In the end, I went to the counter...but the counter had closed ( except for some VVIPS ). WHAAAT!! This can't be happening. And I also realized, I hadn't brought enough money with me for tickets. I was expecting a Free One for-gods-sake! DUH! It seemed the whole universe was conspiring against me, that day. Now, they'll surely throw me out for loitering outside the stadium so long. I tried to recce the premises. Could I just sneak in? Could I jump over the iron wall or side gate, when no one's watching? I only noticed security guards everywhere and plain clothed officials too, who gave me some really narrow and disapproving looks, that said - SHOO!!

SCENE -5 ~ the fortress it was...
CRASH THE PEPSI IPL

SCENE -6 ~ alas, the idea...
CRASH THE PEPSI IPL

SCENE -7 ~ the next day...the match-day...
CRASH THE PEPSI IPL
WooHoo...Can you see me? Look Up. Yeah, I bet you can now ;-) And that's how I crashed the Pepsi IPL for real \:D/ in my own Style....
ain't the above post, the perfect ad for Pepsi IPL now, in blogosphere of course ;-)
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Pin It Now!

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CRASH THE PEPSI IPL
( Images - cricketcountry.com, gamegrep, 123rf, pkworldsfree4u.blogspot & © Mine, All rights reserved ) | The Pepsi IPL is slated to begin on April 8th, and the whole of India will now be divided by the jersey colour of their favorite teams. Apart from nail biting games of cricket, Pepsi IPL is about glamour, big brands, seeing and being seen. For the first time in the history of the game, Pepsi is giving fans a chance to #CrashThePepsiIPL – make video ads that will be seen by the whole country during the Pepsi IPL matches. This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?
Winning post of Pepsi#CrashTheIPL contest in association with BA
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INTEL DIGITAL INDIA VISION AND E-GOVERNANCE


Intel Digital India
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The other day, after a long time, I was travelling by a public bus. Taking out the money, I held out my hand casually to the bus-conductor to get my ticket. To my surprise, he didn't have the bunch of colourful tickets bus-conductors usually carried where from they'd out pull one and punch a hole in it, manually. Infact, he didn't carry tickets at all. Instead, he had an electronic box, where he punched something, and from the paper-roll installed inside it, came out my ticket. It was a digital ticket. I took it with my mouth somewhat gaped-open. Once I reached home, I saw the courier guy arrive carrying a parcel, that I had ordered from my favourite e-commerce site. He didn't push any paper under my nose for me to sign, as I expected. Instead, he took out a box and asked me to sign 'digitally' on it. I was amazed to say the least. I've been observing things going rapidly 'digital' of late, and it had reached our bus-tickets and courier-signatures too ( not just important stuff like land-records/taxes/bills ( phone/electric ) or services like railways/airlines/banks/hospitals/shopping etc ). While in urban places, it has become our way-of-life, with almost everything 'digital', further away from the city ~ is however a different story altogether. But one, that promises to change fast ~ courtesy, our PM's very ambitious Digital India Vision, which Intel India has partnered with.

For the laymen, in simple terms : e-governance would mean ~ Government ruling the masses electronically, with the optimum use of Information Technology; which further means any services that a government provides to citizen ( i.e customer ), to employees, govt to government or to businesses - all these on a Pan-India level is a mammoth and very complex task, that'll require the best of equipment, infrastructure, process re-engineering and change management. Here comes Intel®, that'll power up those processors ( mainly computers ), hardware & software, data storages, network etc, to provide super-efficiency, fast and convenience in the services rendered. This task is so giant, considering the size of India both in terms of land-mass as well as the size of population, most of which are still so disconnected ( over 70% living in remote places ), even in this global age, and to make things affordable & easily accessible to all. Intel had recently launched its ambitious project "Digital Skills for India", with the Govt ( costing a whopping Rs.1 lakh crores ), to make over 1000 Panchayats digitally literate, after which the impact will be much higher empowering millions across the country, with an ultimate robust aim to connect all villages by 2018-19. The 'Digital Skills Training Application', available free on Android Play store, is part of the project that includes various modules such as Digital Literacy, Healthcare/Cleanliness and Financial Inclusion in 5 different Indian languages ( with its offline version in 7 languages ). Intel has already been engaging in various programmes successfully for last few decades.

For this, there's been tie ups with BBNL ( Bharat Broadband Network Limited ) under the NOFN ( National Optic Fiber Network ) roll-out - thus, Government and Corporate are both working together to create a sustainable model for education in digital sector.

Meanwhile, a conversation somewhere in rural India...
Why Intel?

For both small ( individual level ) and big ( govt or business enterprise level ), Intel® offers various computing solutions like ~ Big Data Analytics, Cloud Computing, Data Center Optimization, Enterprise Mobility, and Better way to work ensuring more Productivity with a complete Wireless Innovation Technology. It provides best of Processors ( Xeon® Processor D, Core™ vPro™, Real Sense™ Technology ), Servers, Work-Stations, Storage besides other essential computer related products like Motherboards, Chipsets, Server Products, Ethernet, Wireless, Consumer Electronics, Solid-State Drives etc - all contributing in building up a massive and stable technology infrastructure required, to deliver the Dream Vision of #DigitalIndia into a reality.

Why I like the Digital India Vision Concept?

  • With Digital, 100 Smart Cities Across The Country - you had heard smart phones? Time has come for smart-cities now! With the most sophisticated infrastructure laid in all aspects ( be it availing govt funds, transport, traffic, healthcare, education, housing and communities, miscellaneous services & amenities like electricity/LPG/water/waste disposal, disaster management etc ) and all fully digitalized too; these along with its satellite townships will bring along with it the 1000 Digitally literate villages too ~ thus, changing the whole country; bringing it at par with the most advanced of nations.

  • With Digital, No More Standing In Queues Anymore - with everything digital, all my information ( i.e important certificates like birth, ssc/hsc, other imp documents, passport etc ) will be in a safe and secure digital folder ( powered by Intel ), which the Govt officials can access and verify. Thus, for every service I apply, I don't have to physically wait in long queues, outside government offices anymore. Same applies in case of customer grievances too, where one can go do so in a hassle-free manner.

  • With Digital, Faster, Affordable & More Convenience - with everything online, things can be done smoothly and at a fast pace. For the Govt too, they can process the work in bulk, rather than at snail-pace as it happens when done manually. And when things are done in Pan-India scale, there'll be the cost factor that'll be definitely looked into as well, keeping things affordable for the masses.

  • With Digital, More Accountabilty - in today's vibrant age of social media, we have already seen how things go viral, within seconds. Thus, with today's youth being more politically savvy ( thanks to mediums like twitter ;-), Govt with implementation of e-governance will have no option but to be more accountable to the masses. And with technology applied in every aspect, there'll be no room for error.

  • With Digital, No More Bribes - isn't that the best? We normally give bribes to fasten up the process, but with things 'Digital' the faster-process is already in place. The immense work-load that falls upon a person working manually, often tempts him to demand bribe; but with digital taking over, work-load too will lessen tremendously.

  • With Digital, Empowerment - small scale businesses, enterprises and industry like cottage/handicraft/manufacturing etc too can boom big-time, what with their craft and produces getting more exposure via the digital route. And with the Skills and Innovations programmes, special focus can be laid on developing those.

  • With Digital, Robust Connectivity - integral to digitalization is connectivity - via special hi-speed routers, mobile-towers, fibre-optics or even wireless connections laid in all corners, covering the whole country in a digital web - nothing like it when a villager in remote Arunachal hill can do business real-time with someone sitting in Thar desert and many more such examples, which can very well become a reality soon.

  • With Digital, Job Opportunities - with such a massive project at hand, imagine the innumerable job opportunities that'll be created. not just during the initial phase of laying out the whole digital set-up in place, but running it smoothly too later on and for the long-time period it is being planned for. As such, those smart IT pass-outs who are forever on the hunt to find job overseas, causing a massive brain-drain, will instead concentrate and contribute in building up the nation instead.

  • With citizen centricity, service orientation and transparency being the core components of e-Governance, the Government has already undertaken large amount of initiatives by both Central, State, Local District and some at integrated-service level too. All these are with sustained efforts implemented, at multiple levels, in order to simplify the process of accessing them as well as improving the delivery of public services. And in order to speed up the process and reach even the most remotest of localities, a greater strategy and vision is required between Government, Citizens and importantly Corporate entities like Intel, that acts as the connector and guide of sorts. Its performance is most vital, in running of the show called Digital India efficiently, without any hiccups; safeguarding it too ( security being a crucial part of it ). e-Governance had started way back in 2006 itself, but need of the hour is to increase its momentum, which the current Government promises to fulfill - with a vision to see whole of India connected by 2018-19. So, lets all warmly welcome the Intel Powered New Digital India! A new-age India :-)

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    ( Images - IB/india.gov.in/e-governance & Sketches are ©Mine ) | E-Governance is core to creating the Digital India envisioned by the government. It will empower Indians by providing access to citizen services, information on reforms, and be the platform to collaborate with the government. Technology will be the key enabler in realizing the Digital India Vision. Intel supports the Digital India Vision. Intel is committed towards our government's vision of a creating a Digitally enabled India and believes that innovation will drive this movement forward. Through its ‘Digital Skills for India’ and ‘Innovate for India’ initiatives, Intel has been fostering technology as the enabler for creating a digitized India.
    Winning post of #DigitalIndia contest in association with IB
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    #SLOWDOWNZINDAGI WITH PARACHUTE ADVANSED AROMATHERAPY OIL


    PARACHUTE ADVANSED AROMATHERAPY OIL
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    I may sound bit narcissist, but I absolutely love 'I, Me, Myself, My life' and everything that has got anything to do with me. For me, I'm the only most important person in this whole world. So, naturally in all matters I look out at what would be my advantage or benefit first. I don't live my life fulfilling other's whims and fancies. I don't take other's orders. I do what I want, when I want, how I want and only if I want. It’s all about me, me and only ME! I'm not bothered what anyone expects of me, I don't need to prove anything to the world. I'm just concerned with myself; happy and content in my own space. So, why am I telling you all these? Well, when I'm all about me ~ I'm D-stressed naturally. Imagine the fun I have with my life. No nagging Boss to obey or deadlines to meet. No nosy relatives around to annoy me, no parents nearby to scold me. I live my life, as I like it. Under no one's diktats. This has been my ultimate stress-buster ~ my lifestyle or way of life. The way I chose to live my life, on my own terms; answerable to none. \m/ Trust me, when you live life for yourself, you are stress-less ;-)

    But was it always like this? No! It’s been one helluva struggle to reach where I am today. I’ve been through a roller-coaster ride of painstaking disappointments, unending-obstacles, heartbreaks and crushed dreams – all that gave me the most stressful period of my life. Just out of college, with big dreams in my eyes, I was totally homeless in Bombay in the struggling phase of my life. In between different jobs, still nurturing to do something big in creative field, I was a total mess. Many times I nearly gave up.
    Yet now, my life is the complete opposite. So, how did I De-stress myself from the nervous wreck I had become, due to unfulfilled ambitions, stressful life with no clue what the future held. Well, read on & look out for something exciting for you in the end!

    I
  • My first biggest De-stress was getting my own home. Yes, for a homeless outsider in a place like Bombay, having a roof of my own sign-and sealed, without worrying about EMIs/loans/landlords etc was the biggest achievement I still pat myself for. Half the stress people face in Bombay are related to it. My own little home my heaven gives me the best sleep possible, compared to all those times I've spent at hostels, PG's or friend's houses, for the lack of a place to call my own.

    II
  • Keeping realistic dreams, that's what I did next to De-stress myself. Taking-it-easy and basically taking life as an enjoyable ride rather than the crazy-race it once was. When I was too ambitious, tiniest bits of failures would give me sleepless nights for months; but, with realistic little achievable dreams that I set for myself now, the burden to excel no-matter-what no longer exist. If I don't succeed, I take it with a big smile, cos' hey tomorrow is another day to try it out again else just move on. With no unnecessary tension of trying to prove a point 24x7 to the world, I sleep so much better.

    III
  • Soaking myself in music, helps me sleep so peacefully. For me, music is the ultimate De-stresser. Does it mean I listen to other's music? Well, not really. I love creating my own little melodies instead. When I pick up my guitar or piano, or just simply humm an odd tune; thus getting lost in the myriad symphonies, my mind gets automatically rejuvenated. I'm in my most happiest and relaxed self when I create musical notes.

    IV
  • Drowning myself in my creativity, i.e writing/art helps me De-stress big time. I feel lucky to be a creative person. Besides music, I'm also fond of writing and art. These are the most calming activities one can ever imagine. Its like you create a magical piece while relaxing. Nothing can surpass that feeling of satisfaction. A good story or poem written; a good piece of art drawn definitely gives me sound sleep, at the end of the day.

    V
  • Pampering myself is another way I De-stress myself. In the beginning itself, I wrote, how my life is all about me. I leave no stone unturned in pampering myself. Be it food, shopping, travelling - these are all stress-busters for me. And having a good Aromatheraphy body massage in a Spa or a hot Oil Champi of my hair; nothing can compare to the soothing relaxation both gives. Especially, head massages...oohh these gives such a peaceful sleep ever ~ proving correct #SlowDownZindagi with bliss and serenity. That reminds me, I want to have that Parachute Advansed Aromatheraphy Oil massage, Deepika Padukone has tempted me with so bad asap :-)

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    * QUIZ & WIN : So, how do you De-stress yourself? Do you have any Special or Secret Tips to relieve stress? Do share cos' you might just WIN some cool vouchers ;-)
  • Pin It Now!

    ❤❀❤
    PARACHUTE ADVANSED AROMATHERAPY OIL
    All of us know that stress is bad for us, but that doesn’t prevent us from stressing and losing sleep almost everyday. We have to worry about work, paying bills, our relationships, our family and our personal happiness. With all these issues plaguing us, it is natural to stress out. Break the cycle of stress and sleeplessness and #SlowDownZindagi with Parachute Advansed Aromatherapy Oil.
    Winning post of Parachute #SlowDownZindagi contest.
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    MAXLIFE INSURANCE THE SECOND CHANCE


    MAXLIFE INSURANCE THE SECOND CHANCE
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    The 3 things that you have been putting off for the future and would do right now if given a chance...

    When I was young and didn't know about life or death, I was quite sure in my mind that human beings lived forever - after all, they were the superior species compared to others. In school, we had history as a subject and also I had read tonnes of comic books depicting lives of those same kings and queens ( that we read in history books ) – but the fact that they all had died, still didn’t register in my mind that ~ death was a stark fact. In school, when one day we got the news of our classmate’s accidental death, it was the first time I got to know 'death' close – as I used to sit on the same bench with her. The vacant seat near mine, which she used to occupy, haunted me for quite a while with the fact that life was temporary. And when one uncle of mine passed away, I knew death was just around the corner waiting to pounce at us, at any moment. It was the time I realized, this life is not permanent at all – and certainly not for humans. There's no escape from death; it may take a while - but comes, it does! Infact, humans are at a greater risk now because of many man-made disasters they become victim of – most common being accidents on any mode of transport, unhealthy lifestyles that triggers so many diseases which results in untimely deaths and so on, besides the natural causes.

    With the realization of the 'reality of death', another realization instantly dawns upon us, that there’s no #SecondChance. If I want to go back to my childhood and re-live those days, can I do it? Certainly not! I’ve no time-machine to take me there, except my memories. And why just childhood, lost opportunities too hardly come by again. And with the fact that there’s only this life we’ve got, that ‘only chance’ we get becomes so much more precious. Because, we might never get it again. Kal ho na ho….

    However, do I fear death? No! Do I want to stop living my life fully, just because death is around the corner? No! Instead, knowing that we have so little time in our hands I want to live and breathe every moment, cherish it and do all things possible, that I’ve been postponing uptil now. Oh! There are so many things I’ve just procrastinated – but I guess, I need to pull up my socks now and get them done because there’s really no #SecondChance. The first 3 things that comes to my mind are...

  • Travel and explore the world like a nomad : Yes, that’s my first 'do-to' that I’m converting into a 'will-do' right away. I want to see as much as I can of this beautiful planet 'earth' where the Almighty has placed me luckily. However, travelling can be bit expensive too. So what I'll try to do is ~ try to travel the close by unexplored places first and hopefully cover the world. I plan to blog my experiences too and share what I see and do. Yes, 'do' as many adventurous stuff I can, on these travels for sure.

  • Do more charity, help others and spread awareness : Sounds clichéd right? Well, to be honest, I’ve not really done much except perhaps given a few coins and some old clothes to a handful odd beggars, in my entire lifetime. I ask myself, will I take wealth with me after I die? The answer I get is - No! We come empty hand, we go back empty hand. So, why not do a little good, which I’ve been badly lacking at so far - yes, I admit I've been selfish :| Making someone less-fortunate little happy is not a bad deal right? I don’t want to just throw coins at beggars, but if possible do collective good. Maybe get few people together with me as well, so that the impact is larger. I also want to devote more time in spreading awareness on as many social issues I can. I've done only a bit through my blog, but would want to do it more in real-offline world practically.

  • Do a smashing Rock-Concert : Many know that I do music too, but unlike others I've not been very ambitious about it. The struggle in the industry has always unnerved me and the sacrifice & compromises one needs to make for the 'fame', puts me off totally. I like things easy and where I don't have to struggle much. And with the field being so competitive as it is, I've always preferred to keep quite a low profile. I've done few music shows, but they are not that big. And as a musician, a huge concert is always the cherished dream. Now, I'd really love to do atleast one grand-scale rock concert, and rock the world truly. Ah-that one ~ Michael Jackson style! This, I must...

    Getting an Insurance Cover ~ While I was writing the 3 things I'd love to do right now, if given a chance, I couldn't help but remember the uncle of mine who’s death I wrote about earlier. Well, it pained to see the awful times their family went through, for the lack of insurance cover. My uncle died in his early-thirties in an accident, leaving behind his two young sons and widowed wife. The wife didn’t have a job at the time. On his death, they were literally on the streets. It’s a terrible thing to watch – the sufferings of ones left behind with untimely death and without proper planning for future. I love and care for my family, and I wouldn’t want them to face so much hardships, so early in life ~ incase, something similar happens to me. You never know, cos' kal ho na ho... I’d want to make their lives safe and secure as much as I can. So, taking a life insurance cover from a trusted insurance company is something that I'll definitely do, as this is the only sure way to protect my loved ones ~ as there’s simply no #SecondChance!

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    MAXLIFE INSURANCE THE SECOND CHANCE
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    ❤❀❤
    ( Images - ) | What is the guarantee that the future will give you a chance to do all the things that you have been putting off till now? All of us have a bucket list of things to do when we have more time, more money, less responsibilities, but the stark truth is that many of us, too many of us don’t strike off most of the things in this list. Because there is no #SecondChance.
    Winning post of #SecondChance contest in association with BA
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